Let's find out.

Free Retail Readiness Self-Assessment.

A quick first step to understand where your brand stands before approaching buyers or distributors.

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Is your product ready for the shelf?

According to a survey, 52% of suppliers have already paid non-compliance fees to retailers.
So more than half of all suppliers worldwide.

Most of them were caught off guard - not because their product wasn't good, but because the gaps were in places they hadn't looked: Pricing logic that doesn't hold across all trade levels. Labelling that misses a mandatory LMIV requirement. A data pool that was never set up. And many more hidden barriers. These are the things that derail listings and buyer relationships after the work of getting there is already done.

We created this free self-assessment to give food producers an honest picture of where they stand, before they're in a buyer meeting finding out the hard way.

Behind it is our 4-Pillar Field to Shelf methodology: a structured framework we developed to assess exactly what determines retail readiness in the DACH market. It looks at the four areas that buyers and distributors actually evaluate: Retail & Market Fit, Operational Readiness, Compliance & ESG, and Retail Infrastructure. Nothing more, nothing less. The questions adapt to your target channel, so you're not answering requirements that don't apply to you.

It takes around 10–15 minutes. We review every submission personally and get back to you within 5 business days.

Want to get it right the first time? A full Retail-Ready Check includes a detailed readiness evaluation, gap analysis and a structured roadmap with prioritized recommendations for your successful path to the shelf.

Get in touch with us:
Riccarda & Maria
Field to Shelf
[email protected]

STAGE 1 — SCOPING (for all participants, ~2 minutes)


This is to find out more about you and your target channel.

STAGE 2 — TRACK A: PREMIUM / URBAN SPECIALTY RETAIL


For producers targeting premium specialty or urban retail stores (~4 minutes, 9 questions).

STAGE 2 — TRACK B: ORGANIC RETAIL & ORGANIC WHOLESALE


For producers targeting organic retail or organic wholesale (~4 minutes, 9 questions).

STAGE 2 — TRACK C: PREMIUM / SPECIALTY DISTRIBUTOR


For producers targeting premium, fine food or specialty distributors (~4 minutes, 9 questions).

STAGE 2 — TRACK D: FULL-RANGE RETAILER / CLASSIC RETAIL


For producers targeting full-range retailer / classic retail (~4 minutes, 9 questions).

STAGE 2 — TRACK E: DISCOUNTER


For producers targeting discounters (~4 minutes, 9 questions).

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One last step — let's make it personal. We don't send automated reports. We read every submission ourselves and come back to you with feedback that's specific to your situation. This takes us around 5 business days.

Let's get your brand retail-ready.

Got questions? Book a free meeting with us.

Market Fit · Operations · Compliance · Infrastructure. All in one team.

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